The autonomous AI sales agent for new-construction real estate
BINA runs the entire sales conversation - discovery, objections, and closing - across chat, voice, a 3D avatar, and 360° tours. She doesn't capture leads. She answers buyers' questions, 24/7, in any language they choose.
The sales office is the bottleneck
Buyers can't get full answers about a home whenever it suits them. They open the project website, find general information and a floor plan, and then have to leave their details, book a meeting, and wait - a few days, in the best case - for real answers about the home they wanted to buy. The sales office itself is limited by nature: set hours, one team, one location, and quality that varies from person to person. It's time buying a new home felt like the rest of today's digital world.
A salesperson, not a chatbot
BINA gives buyers everything the sales office would, on their own schedule: full answers to any question about the project, real responses to objections, and an agent that listens, empathizes, and keeps clarifying what they actually need - the way a professional salesperson does. When the buyer is ready, BINA books a meeting with the sales team and delivers a complete AI brief on the lead. Next release: digital reservation and initial agreements inside the same conversation. All of it online, 24/7, at the hour that suits the buyer.
One conversation, every channel
3D Avatar
A lifelike presence that guides buyers face-to-face.
Chat
A natural conversation that understands intent, not keywords.
Voice
Talk to BINA like you'd talk to a top salesperson.
360° Tours
Walk the home before a single brick is laid.
BINA in action
A real sales conversation: discovery, objection handling, and a 360° tour
A doctor, not a vending machine
BINA diagnoses before she recommends. Her conversation engine is grounded in established psychological models - Satir and Milton - for reading what actually sits behind a question, an objection, or a hesitation. When a buyer pushes back, BINA doesn't push harder: she asks the right question, listens, and answers the way an experienced salesperson would. That behavioral depth is engineered into the system itself.
Everyone stops at the handoff
AI tools in real estate capture leads, assist agents, or automate paperwork. The moment real buying intent appears, they hand off to a human. We haven't found one that runs the sale itself.
Lead-capture bots book meetings.
CRM tools organize data.
BINA runs the sale itself - end to end.
A new category: the autonomous closer for new-construction sales
A working product, running on a real project with real inventory.
Full visibility, built in
Every conversation becomes data. BINA's Intelligence Center gives developers a live view of the sales funnel, AI summaries of every buyer conversation, and continuous quality scoring for every interaction - currently 9.3 out of 10 on BINA's built-in seven-criteria evaluator. A level of visibility a physical sales office can't match.
Built by operators who sold real estate the hard way - and the engineer who built the technology
Dor Nehemia & Ziv Levi - Co-founders
Partners at Maison Capital for over a decade, Dor and Ziv have marketed and sold dozens of large-scale new-construction projects across Israel - managing sales, recruiting and training sales teams, closing deals, and working hand-in-hand with developers. Dor leads commercial and sales strategy; Ziv leads finance and operations. BINA is built on everything they learned selling real estate in the field.
Eli Guriel - Co-Founder & CEO
Four decades in software engineering and a recognized AI and LLM expert. A lecturer in software engineering, information security and cyber at technological colleges, and a national examiner for software engineering technicians, with former senior roles at Motorola and a career building critical technology - including systems for Israel's defense establishment. Eli architected and built the entire BINA platform.
Book a live demo
Tell us a bit about yourself and we'll set it up. For investment inquiries, reach out directly.
Accessibility statement
BINA is committed to making this website accessible to people with disabilities, in line with Israeli Standard IS 5568 (anchored to WCAG 2.0 level AA) and the Equal Rights for Persons with Disabilities (Service Accessibility Accommodations) Regulations, 2013.
What we have done
- Full keyboard navigation with a visible focus indicator and a skip-to-content link.
- Screen-reader support: semantic landmarks, a logical heading structure, descriptive alternative text on every product image, and correct language and direction tagging in both English and Hebrew.
- Colour contrast of at least 4.5:1 for all text.
- Text can be enlarged up to 200% without loss of content or function.
- Animations respect the system "reduce motion" setting and can be switched off.
- A language switch that sets the page language and reading direction, with the full site available in Hebrew.
- An accessibility preferences panel (text size, high contrast, link highlighting, readable font, stop animations), opened with the button at the corner of the screen or with Alt+A.
- Form fields with labels, required-field markers, and error and status messages announced to assistive technology in the current language.
Known limitations
- Product screenshots are images of the BINA interface. Their content is summarised in the alternative text; a full text description of any screenshot is available on request.
- When a demo video is embedded, it is played through YouTube's player, whose accessibility features we do not control.
Accessibility contact
If you encounter an accessibility issue on this site, or need any content in another format, please contact us. We will do our best to help.
Accessibility contact: Dor Nehemia
Email: [email protected]
Phone: +972 54 6800759
Last accessibility review (internal self-assessment):
Statement last updated: